In support of UNICEF, Pandora launches Limited Edition Charms for Change

As part of a new long-term global collaboration, Pandora is joining forces with UNICEF to help the world's most vulnerable children reach their potential, and lead healthier and safer lives. Celebrating World Children's Day on November 20, Pandora is kicking off that support by launching the Limited Edition Pandora Me Collection.

Ahead of World Children's Day on November 20, Pandora will launch the limited edition Pandora Me jewelry for UNICEF - the first of many upcoming partnership activities. By wearing Pandora jewelry for UNICEF, you are showing your support for young people around the world by participating in a new campaign called “Charms for Change”. Pandora will not make a profit on Pandora jewelry for UNICEF. The collection, available online and in stores, will give consumers in over 100 countries the opportunity to show their support for a good cause.

In celebrating World Children's Day, Pandora supports UNICEF by contributing funds for UNICEF child survival, education and protection programs around the world, as well as training in functional autonomy, with an emphasis on programs that support women's empowerment. By wearing a Pandora charm for UNICEF, everyone can contribute to the efforts of UNICEF.

Pandora Me is a creative way to express your identity and connect with others. With its collection of small, symbolic sterling silver jewelry, including charms and stud earrings, Pandora encourages people to experiment with expressing their personality. Actress and activist Millie Bobby Brown, the face of this new collection, is a powerful voice of her generation campaigning for change on a global scale.

The "Proud to be a Girl" charm symbolizes the power of women, while "My smile" symbolizes happiness and a better future for the next generation. Both charms celebrate opportunities for education, protection and gender equality. Crafted in sterling silver, they are hand finished with artificial blue crystals and can coordinate with the Pandora Me collection. The "My Smile" charm will be offered exclusively in a gift box including a Pandora Me bracelet and two spacer charms.

This three-year partnership with UNICEF, which will advance the right of young people to have a voice and to a better future, will have a significant impact on the lives of thousands of children and young people around the world. Upcoming initiatives include new jewelry, awareness campaigns, and opportunities for Pandora customers and employees to directly engage by donating to UNICEF.